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Environmental Scanning

What is Environmental Scanning?

Environment scanning is a sense-making exercise teams use to uncover the outside trends that they should consider during the strategic planning process. Teams research and brainstorm the trends they see in their political environment, economic climate, community, and industry, then discuss how these changes in their operating environment create new risks and opportunities. Environmental scans can be completed in one or more meetings.

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PEST Analysis, SWOT Analysis

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