Return to the Overview
Meetings consume one of the largest organizational investments: employee time. Research shows they affect:
- Revenue: Poor-quality sales meetings equal longer deal cycles, lower forecast accuracy, and reduced win rates. (OpenView Partners / Gong, “We Analyzed 25,537 Sales Calls—Here’s What We Learned”)
- Productivity: High meeting load leads to overtime. 51% work extra hours because meetings consume their workday. (Atlassian, “Workplace Woes: Meetings”)
- Retention: Low-quality meetings—off-topic, poor structure, limited employee voice—are linked with low engagement and higher turnover intentions. (Allen, Rogelberg & Woehr, 2013: Manager-Led Group Meetings)
- Burnout / Well-Being: Frequent meetings correlate with higher fatigue and overload, depleting energy and contributing to burnout. (Luong & Rogelberg, 2005: Meetings and More Meetings: The Relationship Between Meeting Load and Daily Well-Being)
- Innovation: Weak cross-team connectivity slows idea flow and creates a measurable drag on innovation. (Microsoft Work Trend Index, 2021–22)
- Decision Quality & Velocity: Ineffective meeting practices erode decision quality, speed, and execution. (Bain & Company, The Five Steps to Better Decisions, 2023)
Build Your Business Case
While large-scale studies clearly show meeting performance impacts business results, organizations rarely track the data you need to calculate ROI across all these dimensions.
You can often build a strong business case by explaining what industry research shows, then asking clients to reflect on whether the findings mirror their experience.
If you want to take it further, the included workbook and Excel worksheet show how to craft ROI calculations based on industry-standard data so you can provide customized estimates for your clients.
Download the ROI Worksheet Bundle
Return to the Overview
